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where the caps are made

on a rest day from riding, patz and I borrowed a car and took a 3 hr drive to the small factory that make our caps in a rural farm town, 1.5 hrs from Milan. living most of my adult life beneath the stubby shade of one of these things; from this very factory — it felt like a pilgrimage of sorts. through the mountains and onto the autostrada the rolling fields of pasta ingredients gave way to what appeared to be the only business in a small town.

the machine that made the first cap for the Giro back in the 50s

we were greeted by Eleonora, our contact here for the last 5 years. Both Ron’s, and Ultradynamico caps are produced here, as well as all of the Pro Tour teams and many others. it was instantly fantastic to see Eleonora in person — she made us some espresso, and took us upstairs to meet the CEO.

I should note that this is a 3rd generation family company with 40 employees — only 2 of which are men. they are very proud of that, and for good reason. the factory is solar powered, and they re-use all of the water 3 times. I know this can sound green washy, but for some reason, when stated in an Italian accent, it felt fresh.

Eleonora in the middle with the CEO and her sister who is the production manager

the sister’s (sorry I can’t remember names) grandfather started the company, and was friends with all the cycling greats — Ernesto Colnago to Eddy Merckx. there was memorabilia to these relationships all over the walls. this place felt holy to a student of cycling.

after a colorful discussion of the products they offer, and what they can do for us moving forward, we were treated to a tour of the inner sanctum of tiny hat production. they allowed me to take a few photos, but for obvious reasons, did not want to give away many secrets to the public and the 30-40 readers of this blog 🙂

much like the old Nutmeg Needleworks, the process begins with a hydraulic press and metal dies that punch out the patterns. above if patz with one of the dies for the cap bodies.

water based inks

then the cap pieces go to the silk screen room. they color match any Pantone you send them. once a color isn’t used any longer, it gets combined with all the other scrap inks to make black. nothing goes to waste here.

mixing the inks above — I would imagine this would be an important job. you will notice the silk screen frames in the right corner — they are laid out in advance according to the job for the day.

this is one of the automated silk screen press things. the ones in use we were not able to photograph

after the pieces are printed, they are put though a giant oven on a conveyor belt for the ink to cure. the sisters reminisced about how when they were kids the cap pieces were hung on a clothes line outside and they just hoped it would not rain.

the caps are then sewn in a sewing room whizzing with 10 sewers and 5 QC inspectors and thread trimmers. this all felt very much like a larger sale version of our old bag factory. pretty cool to see it run so smoothly! they produce 3000 caps a day here. the tape on the left was special ribbon sewn into caps commemorating Francesco Moser’s 1 hr record in 1984.

pretty fun to see our caps being sewn right there!

they also do sublimation of polyester fabrics, but I was not allowed to take photos of that process.

some famous caps you might recognize
CEO with grandpa’s bikes

we were then treated to grandpa’s bike collection. here are a few in his size that were traded for caps as I understand. They also told us that Eddy Merckx used to call them personally to place orders. how cool! “ciao”, “yes, this is the Cannibal speaking, can I please order some tiny caps?”

now you know how it’s made. we left feeling very good about it.

XO

Ronaldo

10 responses to “where the caps are made”

  1.  Avatar
    Anonymous

    hi Ron & Paltz, l live in Italy and would like to buy a granny cap. Do you ship to Italy?

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    1. coolultraromance1598 Avatar

      ciao! we do ship to italy – although it is expensive unfortunately

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  2.  Avatar
    Anonymous

    looking forward to the new caps!!!!

    Liked by 1 person

  3.  Avatar
    Anonymous

    thanks for taking the time and interest sharing your trip. What a great post. Fantastic photos as usual!

    Liked by 1 person

    1. coolultraromance1598 Avatar

      thanks for reading! it has been a lot of fun to take the photos and do the write ups — more to come!

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  4.  Avatar
    Anonymous

    great story! shot on your Ricoh?

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    1.  Avatar
      Anonymous

      thanks! and yes, it was the only camera i brought this trip — really only use my bigger cameras for product shots these days

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  5.  Avatar
    Anonymous

    Great story, great photos. Friends with Eddy and Ernie – too cool!

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  6.  Avatar
    Anonymous

    truly the best cycling cap I have adorned on my dome. I can’t wait to see what beautiful pantones will come forth!🫡

    -Indiana J 🙂

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  7.  Avatar
    Anonymous

    I bet the place had a unique and soothing smell.

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